In simple words – staging is marketing. It is “the” strategy that helps you put your house on the market to get multiple offers. Isn’t that every seller’s dream? To have buyers clamoring for their house and willing to accept their asking price.
Staging 101 says that the way you design your house when you are residing in it is completely different to when you are staging it for sale. Confused? Well, this is where a professional stager comes in. A home-stager does not just help you move the furniture, they help you de-clutter the house of things that are blocking its beauty.
So, without further ado… here are 6 staging mistakes that every seller should be aware of:
1. Staging from a Seller’s Perspective
When you are putting the house back on the market, it’s important to know your buyer audience. What do they like, what do they dislike. Here’s an example, a buyer likes to see empty space when looking into closets and cabinets. They prefer the basement to be clear of any boxes, free of any rat droppings and free of infestation.
2. Too Little Furniture
Ok, so buyers don’t like to see your personal items strewn all over the house but they do like minimal furniture, just so they can map out how the room will look with their personal items. So, leave just a bed, two side tables with lamps and a clean closet in the bedroom to make it look spacious and inviting.
3. Bad Paint Jobs and Flat Color Palette
Bright colors are always a turn-off. They always ruin the appearance of the room. Choose neutral colors instead and contrast it with white décor. Don’t go all matchy-matchy from the carpet to the furniture and the throw pillows. Mistakes such as these deplete the room’s energy and take out all the excitement of the first look.
4. Adding to Much Modern Décor
You might be thinking why not modern décor? It’s because you need to make an emotional connection with the buyer and that will be only possible if the house is warm and inviting. So, add a few accessories such as pillows on the sofa, a rug, a round table, etc.
5. Stained, Old Carpeting
Stains on the carpet are the first thing that puts off buyers. Either get a professional cleaner to foam and steam the carpet or check the floors beneath to see if they can be swept and mopped. If the latter option is open, remove carpeting from the entire house and place rugs in all the rooms.
6. Not Spending on Creating Curb Appeal
Don’t you know… first impressions count! Staging the exterior of the house is as much important as staging the interior. The curb appeal includes the pavement, the driveway, the windows and front door, the backyard and the front yard, and the patio. Make sure the former four are properly washed and the latter three don’t have any dying/dead plants.
So, there you go… six staging mistakes you need to make sure the home-stager takes care of. If the house is decorated the right way, you will have buyers knocking at your door with an offer day and night.