One of the most important things to focus on when preparing your home for sale is its
photography, and the best tip we can offer is this:
LET COVENANT REALTY CORPORATION DO THE WORK FOR YOU.
First we will send in the interior designer/staging consultant to help you prepare your home for those eye catching photos. If your home is occupied, our consultant will help you arrange furniture and clear up clutter and provide you with a written report. If unoccupied, we will arrange for staging furnishings to complement the home. We do this turnkey for you – for no out of pocket expense – all for your peace of mind in an otherwise stressful time. We provide the experts to help ensure the best sales price for you!
However, if you fancy yourself as an upcoming photographer and find this type of project to be fun and therapeutic as well, here’s what you will need to do:
You will have to double down on marketing and that means taking creativity to a new level. You can take wide pictures with a 3D view, videos about the house’s amenities and short clips that cover the best features of the house.
While all these techniques are well and good, buyers mostly make the decision to visit the
house or not, after they have seen the pictures. This means that you need to make sure that the pictures cover everything perfectly.
So, what do you need to do to take some fabulous and money-making worthy pictures?
Don’t even think about using your mobile phone’s camera!
To give you an idea how a picture taken from a DSLR boosts your sale price, we have created a listing with original prices and how the average amount increases due to the perfect picture.
*Here’s how the listings work:
Original List Price
Average Amount More/Listing When Shot With a DSLR
|Less than $200,000||$2,435|
|$200,000 – $299,999||$935|
|$300,000 – $399,999||$3,145|
|$400,000 – $499,999||$5,743|
|$500,000 – $599,999||$6,811|
|$600,000 – $699,999||$7,129|
|$700,000 – $799,999||$9,370|
|$800,000 – $899,999||$18,819|
|$900,000 – $999,999||$16,834|
|$1,000,000 and up||$116,076|
So, how can you get a profit on your listing price? By avoiding these following five photography mistakes:
The first shot that must be taken of the house is from the outside. Capture the best angle in the morning, because there is plenty of sunlight that will enhance your home’s exterior. One thing that can go wrong in a picture of this type is where the building is crooked. Open, your camera’s setting and turn on the “grid” option in the view finder. This will help you take a picture where the building is in touch with the horizon line.
A blurry photo is like a crime. People are put off by it and immediately search for something better that is more in view and clear. Chances are, if the first photo is blurry, they might move to another listing. So, use a tripod when taking pictures. Set the tripod chest high to take interior shots.
Composition is all about capturing a picture that has symmetry. Don’t try to include the ceiling in the picture and avoid taking a picture where the room is divided by a wall. Set a wide frame and capture the four sides of the room individually.
We understand that you are packing your belongings for the move but that does not mean you can leave things lying around in the house that might make an embarrassing appearance in the photos. Make sure the frame is clear, with no boxes, shoes, clothes or dirty dishes in sight.
Camera flashlights are a big no-no. It casts shadows and gives the pictures a gloomy look.
Instead, shoot in natural lighting but avoid doing it beside the window. Bright sunlight will make the photos appear darker.
With the right picture, you can entice the buyer to pay a visit to your home. Even if the home lacks the features in the written detail, the perfect symmetry of the picture makes the buyers think, “There’s no harm in checking it out”.
*Reference numbers came from: https://www.redfin.com/blog/2013/12/professional-photos-2013.html